Entering successfull the indian market : recommendations and challenges for german small and medium-sized companies /

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Bibliographic Details
Author / Creator:	Bednarek, Diana, author.
Imprint:	Hamburg, Germany : Anchor Academic Publishing, 2014. ©2014
Description:	1 online resource (167 pages) : illustrations, tables
Language:	English
Subject:	Financial crises -- Developing countries. Industries -- Developing countries. Commerce. Economic history. Financial crises. Industries. Developing countries -- Commerce. Developing countries -- Economic conditions -- 21st century. Developing countries. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12398304

Hidden Bibliographic Details
ISBN:	9783954896233 3954896230 9783954891238
Notes:	Includes bibliographical references and index. Online resource; title from PDF title page (ebrary, viewed April 19, 2014).
Summary:	The objective of this study is to identify, to analyse, and to evaluate the market entry barriers for German small and medium-sized companies in India. Moreover, this study provides recommendations in order to minimize or overcome those barriers. Existing studies are discussing the market entry of big companies such as of Siemens AG and Robert Bosch GmbH in India, but issues of small and medium-sized companies are neglected. This academic void is closed by this study with the help of the implementation of questionnaires and interviews. Based on these primary sources, market entry barriers for.
Other form:	Print version: Bednarek, Diana. Entering successfull the indian market : recommendations and challenges for german small and medium-sized companies. Hamburg, Germany : Anchor Academic Publishing, ©2014 167 pages 9783954891238

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