Case studies on food experiences in marketing, retail, and events /

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies o...

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Bibliographic Details
Imprint:Duxford : Woodhead Publishing, 2020.
Description:1 online resource
Language:English
Series:Woodhead Publishing series in consumer science and strategic marketing
Woodhead Publishing series in consumer science and strategic marketing.
Subject:Food -- Marketing -- Case studies.
Food industry and trade -- Case studies.
Customer relations -- Case studies.
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/12391474
Hidden Bibliographic Details
Other authors / contributors:Doppler, Susanne.
Steffen, Adrienne.
ISBN:9780128177938
0128177934
9780128177921
0128177926
Notes:Includes index.
Summary:Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. --
Other form:Print version: 0128177926 9780128177921