Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm : a Qualitative Study on Sporting Goods Industry.

Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm : a Qualitative Study on Sporting Goods Industry.

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Bibliographic Details
Author / Creator:Roßberger, Thomas.
Imprint:Göttingen : Cuvillier Verlag, 2015.
Description:1 online resource (159 pages)
Language:English
Subject:
Sporting goods industry.
Sporting goods industry.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/12350822
Hidden Bibliographic Details
ISBN:3736980345
9783736980341
9783736990340
Notes:Includes bibliographical references.
Print version record.
Other form:Print version: Roßberger, Thomas. Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm : A Qualitative Study on Sporting Goods Industry. Göttingen : Cuvillier Verlag, ©2015 9783736990340

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