%0 E-Resource %0 Book %A Moore, Karl, 1955- %E Pareek, Niketh %I Routledge %D 2009 %C London ; New York %G English %B Basics (Routledge (Firm)) %@ 9780203870341 %@ 0203870344 %@ 9781134178896 %@ 1134178891 %@ 0415778999 %@ 0415779006 %@ 9780415778992 %@ 9780415779005 %T Marketing : the basics %7 Array