Marketing : the basics /

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Bibliographic Details
Author / Creator:Moore, Karl, 1955-
Edition:2nd ed.
Imprint:London ; New York : Routledge, 2009.
Description:1 online resource (vi, 240 pages) : illustrations
Language:English
Series:The basics
Basics (Routledge (Firm))
Subject:Marketing -- Management.
Marketing research.
Consumer behavior -- Research.
Export marketing -- Management.
BUSINESS & ECONOMICS -- Marketing -- General.
BUSINESS & ECONOMICS -- Distribution.
Consumer behavior -- Research.
Export marketing -- Management.
Marketing -- Management.
Marketing research.
Electronic books.
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/12011727
Hidden Bibliographic Details
Other authors / contributors:Pareek, Niketh.
ISBN:9780203870341
0203870344
9781134178896
1134178891
0415778999
0415779006
9780415778992
9780415779005
Digital file characteristics:data file
Notes:Includes bibliographical references and index.
Print version record.
Summary:Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.
Other form:Print version: Moore, Karl, 1955- Marketing. 2nd ed. London ; New York : Routledge, 2010 9780415778992
Standard no.:9786612444098