Marketing : the basics /

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Bibliographic Details
Author / Creator:	Moore, Karl, 1955-
Edition:	2nd ed.
Imprint:	London ; New York : Routledge, 2009.
Description:	1 online resource (vi, 240 pages) : illustrations
Language:	English
Series:	The basics Basics (Routledge (Firm))
Subject:	Marketing -- Management. Marketing research. Consumer behavior -- Research. Export marketing -- Management. Consumer behavior -- Research. Export marketing -- Management. Marketing -- Management. Marketing research. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12011727

Hidden Bibliographic Details
Other authors / contributors:	Pareek, Niketh.
ISBN:	9780203870341 0203870344 9781134178896 1134178891 0415778999 0415779006 9780415778992 9780415779005
Digital file characteristics:	data file
Notes:	Includes bibliographical references and index. Print version record.
Summary:	Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.
Other form:	Print version: Moore, Karl, 1955- Marketing. 2nd ed. London ; New York : Routledge, 2010 9780415778992
Standard no.:	9786612444098

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