Digital disruption in marketing and communications : a strategic and organizational approach /

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Bibliographic Details
Author / Creator:Magnotta, Edoardo, author.
Imprint:Abingdon, Oxon ; New York, NY : Routledge, 2020.
©2020
Description:1 online resource ( xiii, 229 pages.)
Language:English
Series:Routledge studies in marketing ; 8
Routledge studies in marketing ; 8.
Subject:Marketing -- Management.
Marketing -- Technological innovations.
Strategic planning.
Marketing -- Management.
Marketing -- Technological innovations.
Strategic planning.
BUSINESS & ECONOMICS / General
BUSINESS & ECONOMICS / Marketing / Research
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11988746
Hidden Bibliographic Details
ISBN:9780429203572
0429203578
9780429512032
0429512031
9780429518898
0429518897
9780429515460
0429515464
9780367196295
Notes:Includes bibliographical references and index.
Edoardo Magnottahas had several roles in private banking, as well as at LUISS Business School, where he graduated MBA and served as Head of Marketing and Communication. After consulting onInternational projects, Edoardo is now a business angel supporting international business and digital development of SMEs in the ME Region through Lead Ventures in Dubai.
Description based on online resource; title from digital title page (viewed on November 21, 2019).
Other form:Print version: Magnotta, Edoardo. Digital disruption in marketing and communications Abingdon, Oxon ; New York, NY : Routledge, 2020. 9780367196295