The forever fandom of Harry Potter : balancing fan agency and corporate control /

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Bibliographic Details
Author / Creator:Martens, Marianne, author.
Imprint:Cambridge, United Kingdom ; New York, NY, USA : Cambridge University Press, 2019.
Description:111 pages : illustrations ; 18 cm.
Series:Cambridge elements. Elements in publishing and book culture, 2514-8524
Cambridge elements. Elements in publishing and book culture.
Subject:Rowling, J. K. -- Harry Potter series.
Rowling, J. K. -- Criticism and interpretation.
Fans (Persons)
Popular literature -- Publishing.
Literature publishing.
Authors and readers.
Format: Print Book
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Notes:Includes bibliographical references (pages 96-111).
Summary:Harry Potter fans contribute their immaterial and affective labor in multiple arenas: as peer-to-peer marketers via fan sites and social media; as participants in amateur fan festivals; or as activists for social change. Fans' participation in the Harry Potter universe has contributed to its success. This Element examines how fans' labor might continue to support the franchise for future readers. Starting with the context and theoretical frameworks that support a multidimensional analysis of the Harry Potter fan experience, this Element examines tensions between fans and Warner Bros., as fan participation tests the limits of corporate control.

Regenstein, Bookstacks

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Call Number: PR6068.O93 Z7638 2019
c.1 Available Loan period: standard loan  Scan and Deliver Request for Pickup Need help? - Ask a Librarian