Relationship marketing in the digital age /

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Bibliographic Details
Author / Creator:Palmatier, Robert W., author.
Imprint:New York : Routledge, 2019.
Description:1 online resource (xx, 244 pages.)
Series:Routledge studies in marketing
Routledge studies in marketing.
Subject:Relationship marketing.
Marketing -- Technological innovations.
Customer relations.
Customer relations.
Marketing -- Technological innovations.
Relationship marketing.
Format: E-Resource Book
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Other authors / contributors:Steinhoff, Lena, author.
ISBN:9781315143583 (electronic bk.)
1315143585 (electronic bk.)
Notes:Includes bibliographical references and index.
Description based on print version record.
Other form:ebook version : 9781351388238
Original 9781138310025 1138310026