Relationship marketing in the digital age /
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Author / Creator: | Palmatier, Robert W., author. |
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Imprint: | New York : Routledge, 2019. |
Description: | 1 online resource (xx, 244 pages.) |
Language: | English |
Series: | Routledge studies in marketing Routledge studies in marketing. |
Subject: | Relationship marketing. Marketing -- Technological innovations. Customer relations. Customer relations. Marketing -- Technological innovations. Relationship marketing. |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11958414 |