Creativity and data marketing : a practical guide to data innovation /

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Bibliographic Details
Author / Creator:	Wang, Becky, author.
Imprint:	London : Kogan Page, 2017.
Description:	1 online resource.
Language:	English
Series:	Marketing science series Marketing science series.
Subject:	Marketing -- Data processing. Marketing research. Marketing -- Data processing. Marketing research. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11910599

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ISBN:	9780749477240 9780749477257 0749477253 0749477245
Notes:	Includes bibliographical references and index. Description based on print version record.
Summary:	Addresses the need to analyze data creatively to yield fresh and robust insights and then to leverage that insight creatively.
Other form:	Print version: Creativity and data marketing London : Kogan Page, 2017. 9780749477240

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