| Summary: | Towards the end of the alliance of the National Front, the Colombian State was concerned to build a progressive, inclusive and democratic image. The authors analyze how in this period a significant change in visual culture was generated, that is, the national artistic and visual panorama, not only in art, but in popular culture and advertising. Through the analysis of plastic works and publicity of this period, they conclude that the visual culture of Colombia in the seventies was characterized by a juxtaposition of forms of "cultured" art with aesthetics, typography and colors of the so-called "popular", producing a game of mirrors between the original and the multiple (s).
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