Short introduction to strategic management /

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Bibliographic Details
Author / Creator:	Andersen, Torben Juul, author.
Imprint:	Cambridge : Cambridge University Press, [2013] ©2013
Description:	1 online resource (297 pages) : illustrations
Language:	English
Series:	Cambridge short introductions to management Cambridge short introductions to management.
Subject:	Strategic planning. Management. BUSINESS & ECONOMICS -- Strategic Planning. Management. Strategic planning. Strategisches Management Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11831728

Hidden Bibliographic Details
ISBN:	9781107345744 110734574X 9781107341999 110734199X 9781139381642 1139381644 9781107348240 1107348242 9781107031364 1107031362 9781107671355 1107671353
Notes:	Includes bibliographical references and index. Print version record.
Summary:	"The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike"--Provided by publisher.
Other form:	Print version: Andersen, Torben Juul. Short introduction to strategic management 9781107031364

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