Short introduction to strategic management /

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Bibliographic Details
Author / Creator:Andersen, Torben Juul, author.
Imprint:Cambridge : Cambridge University Press, [2013]
©2013
Description:1 online resource (297 pages) : illustrations
Language:English
Series:Cambridge short introductions to management
Cambridge short introductions to management.
Subject:Strategic planning.
Management.
BUSINESS & ECONOMICS -- Strategic Planning.
Management.
Strategic planning.
Strategisches Management
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11831728
Hidden Bibliographic Details
ISBN:9781107345744
110734574X
9781107341999
110734199X
9781139381642
1139381644
9781107348240
1107348242
9781107031364
1107031362
9781107671355
1107671353
Notes:Includes bibliographical references and index.
Print version record.
Summary:"The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike"--Provided by publisher.
Other form:Print version: Andersen, Torben Juul. Short introduction to strategic management 9781107031364