Chromatic modernity : color, cinema, and media of the 1920s /

Chromatic modernity : color, cinema, and media of the 1920s /

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Bibliographic Details
Author / Creator:	Street, Sarah, author.
Imprint:	New York : Columbia University Press, [2019]
Description:	xvii, 347 pages, 32 unnumbered pages of plates ; 24 cm.
Language:	English
Series:	Film and culture Film and culture.
Subject:	Color motion pictures -- History. Color in advertising -- History. Color in advertising. Color motion pictures. History.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11797857

Hidden Bibliographic Details
Other authors / contributors:	Yumibe, Joshua, author.
ISBN:	9780231179836 0231179839 9780231179829 0231179820 9780231542289
Notes:	Includes bibliographical references and index.
Summary:	"In Chromatic Modernity, Sarah Street and Joshua Yumibe provide a fascinating history of the use of color in film and consumer goods during the 1920s. They contextualize color's role in film, other art forms, and consumer culture to produce a comprehensive, comparative study that situates color cinema firmly within the culture of its time. With advances in technology, the use of color surged internationally and was applied to consumer goods, buildings, magazines, neon advertisements, and theatrical performances creating an exciting, chromatically rich visual culture. The use of color was not without its controversies, and the authors examine the intense debates during this period about color and its artistic, scientific, philosophical, and educational significance. Drawing on archives in the history of film, popular culture, and advertising, the authors consider such topics as the rise of the 'color consultant,' the gendered nature of color, ideas of color psychology and consciousness in advertising and fashion, the standardization and experimentation of color in popular and avant-garde film, and how the rise of sound in cinema changed the use of color in film. Ultimately, the authors argue that this expansion of color across the international media environment demonstrates the extent to which it was forging new ways of looking at and experiencing the modern world"--
Other form:	Online version: Street, Sarah, author. Chromatic modernity New York : Columbia University Press, [2019] 9780231542289

Description
Summary:	The era of silent film, long seen as black and white, has been revealed in recent scholarship as bursting with color. Yet the 1920s remain thought of as a transitional decade between early cinema and the rise of Technicolor-despite the fact that new color technologies used in film, advertising, fashion, and industry reshaped cinema and consumer culture. In Chromatic Modernity, Sarah Street and Joshua Yumibe provide a revelatory history of how the use of color in film during the 1920s played a key role in creating a chromatically vibrant culture.<br> <br> Focusing on the final decade of silent film, Street and Yumibe portray the 1920s as a pivotal and profoundly chromatic period of cosmopolitan exchange, collaboration, and experimentation in and around cinema. Chromatic Modernity explores contemporary debates over color's artistic, scientific, philosophical, and educational significance. It examines a wide range of European and American films, including Opus 1 (1921), L'Inhumaine (1923), Die Nibelungen (1924), The Phantom of the Opera (1925), The Lodger (1927), Napoléon (1927), and Dracula (1932). A comprehensive, comparative study that situates film among developments in art, color science, and industry, Chromatic Modernity reveals the role of color cinema in forging new ways of looking at and experiencing the modern world.
Physical Description:	xvii, 347 pages, 32 unnumbered pages of plates ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780231179836 0231179839 9780231179829 0231179820 9780231542289