Market research : the process, data, and methods using Stata /
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Author / Creator: | Mooi, Erik, author. |
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Imprint: | Singapore : Springer, [2018] |
Description: | 1 online resource |
Language: | English |
Series: | Springer texts in business and economics ; 2192-4333 Springer texts in business and economics. |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11760249 |
Table of Contents:
- Chapter 1: Introduction
- Chapter 2: The Market Research Process
- Chapter 3: Data
- Chapter 4: Getting Data
- Chapter 5: Descriptive Statistics
- Chapter 6: Hypothesis Testing
- Chapter 7: Regression Analysis
- Chapter 8: Factor Analysis
- Chapter 9: Cluster Analysis
- Chapter 10: Communicating the Results.