Market research : the process, data, and methods using Stata / 2192-4333

Saved in:
Bibliographic Details
Author / Creator:Mooi, Erik, author.
Imprint:Singapore : Springer, [2018]
Description:1 online resource
Language:English
Series:Springer texts in business and economics ; 2192-4333
Springer texts in business and economics.
Subject:Stata.
Stata.
Marketing research.
Marketing research -- Statistical methods.
Business & Economics -- Statistics.
Business & Economics -- Information Management.
Probability & statistics.
Knowledge management.
Business & Economics -- Marketing -- Research.
Market research.
Marketing research -- Statistical methods.
Business.
Knowledge management.
Marketing research.
Statistics.
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11760249
Hidden Bibliographic Details
Other authors / contributors:Sarstedt, Marko, author.
Mooi-Reci, Irma, author.
ISBN:9789811052187
9811052182
9789811052194
9811052190
9789811353444
9811353441
9811052174
9789811052170
Digital file characteristics:text file PDF
Summary:This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analysing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
Other form:Print version: 9789811052170 9811052174
Standard no.:9789811052170
10.1007/978-981-10-5218-7
10.1007/978-981-10-5
LEADER 04726cam a2200805Mi 4500
001 11760249
005 20210625184928.9
006 m o d
007 cr |n|||||||||
008 170511s2018 si a o 000 0 eng d
003 ICU
040 |a COO  |b eng  |e rda  |e pn  |c COO  |d YDX  |d VT2  |d U3W  |d OH1  |d AZU  |d DKDLA  |d OCLCF  |d AU@  |d WYU  |d OCLCQ  |d NOC  |d UKMGB  |d MERER  |d OCLCQ  |d GW5XE  |d LQU  |d OCLCQ  |d OCL  |d OCLCO  |d N$T 
015 |a GBB8K0085  |2 bnb 
016 7 |a 019100302  |2 Uk 
019 |a 1013827235  |a 1017790539  |a 1048175555  |a 1058509045  |a 1066456899  |a 1103259090  |a 1105178767 
020 |a 9789811052187  |q (electronic bk.) 
020 |a 9811052182  |q (electronic bk.) 
020 |a 9789811052194  |q (print) 
020 |a 9811052190 
020 |a 9789811353444  |q (print) 
020 |a 9811353441 
020 |a 9811052174 
020 |a 9789811052170 
024 3 |a 9789811052170 
024 7 |a 10.1007/978-981-10-5218-7  |2 doi 
024 8 |a 10.1007/978-981-10-5 
035 |a (OCoLC)1028656760  |z (OCoLC)1013827235  |z (OCoLC)1017790539  |z (OCoLC)1048175555  |z (OCoLC)1058509045  |z (OCoLC)1066456899  |z (OCoLC)1103259090  |z (OCoLC)1105178767 
037 |a 9789811052170  |b 00024965 
050 4 |a HF5415.2  |b .M66 2018 
072 7 |a KJSM  |2 bicssc 
072 7 |a BUS043060  |2 bisacsh 
072 7 |a KJSM  |2 thema 
049 |a MAIN 
100 1 |a Mooi, Erik,  |e author.  |0 http://id.loc.gov/authorities/names/no2011130716 
245 1 0 |a Market research :  |b the process, data, and methods using Stata /  |c Erik Mooi, Marko Sarstedt, Irma Mooi-Reci. 
264 1 |a Singapore :  |b Springer,  |c [2018] 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file  |b PDF  |2 rda 
490 1 |a Springer texts in business and economics ;  |v 2192-4333 
520 8 |a This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analysing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights. 
505 0 |a Chapter 1: Introduction -- Chapter 2: The Market Research Process -- Chapter 3: Data -- Chapter 4: Getting Data -- Chapter 5: Descriptive Statistics -- Chapter 6: Hypothesis Testing -- Chapter 7: Regression Analysis -- Chapter 8: Factor Analysis -- Chapter 9: Cluster Analysis -- Chapter 10: Communicating the Results. 
630 0 0 |a Stata.  |0 http://id.loc.gov/authorities/names/n88156843 
630 0 7 |a Stata.  |2 fast  |0 (OCoLC)fst01375322 
650 0 |a Marketing research.  |0 http://id.loc.gov/authorities/subjects/sh85081350 
650 0 |a Marketing research  |x Statistical methods. 
650 7 |a Business & Economics  |x Statistics.  |2 bisacsh 
650 7 |a Business & Economics  |x Information Management.  |2 bisacsh 
650 7 |a Probability & statistics.  |2 bicssc 
650 7 |a Knowledge management.  |2 bicssc 
650 7 |a Business & Economics  |x Marketing  |x Research.  |2 bisacsh 
650 7 |a Market research.  |2 bicssc 
650 7 |a Marketing research  |x Statistical methods.  |2 fast  |0 (OCoLC)fst01010301 
650 7 |a Business.  |2 fast  |0 (OCoLC)fst00842262 
650 7 |a Knowledge management.  |2 fast  |0 (OCoLC)fst00988184 
650 7 |a Marketing research.  |2 fast  |0 (OCoLC)fst01010284 
650 7 |a Statistics.  |2 fast  |0 (OCoLC)fst01132103 
655 4 |a Electronic books. 
700 1 |a Sarstedt, Marko,  |e author.  |0 http://id.loc.gov/authorities/names/no2011130717 
700 1 |a Mooi-Reci, Irma,  |e author. 
776 0 8 |i Print version:  |z 9789811052170  |z 9811052174  |w (OCoLC)987282511 
830 0 |a Springer texts in business and economics.  |0 http://id.loc.gov/authorities/names/no2011127990 
856 4 0 |u https://link.springer.com/10.1007/978-981-10-5218-7  |y Springer Nature 
903 |a HeVa 
903 |a HeVa 
929 |a oclccm 
999 f f |i 2a9bb7d1-7b30-5ce0-9e8c-f75c59c1259f  |s e954acb5-8ef3-5c75-af99-3f80c2a2ec5a 
928 |t Library of Congress classification  |a HF5415.2 .M66 2018  |l Online  |c UC-FullText  |u https://link.springer.com/10.1007/978-981-10-5218-7  |z Springer Nature  |g ebooks  |i 12552747