Market research : the process, data, and methods using Stata / 2192-4333
Saved in:
| Author / Creator: | Mooi, Erik, author. |
|---|---|
| Imprint: | Singapore : Springer, [2018] |
| Description: | 1 online resource |
| Language: | English |
| Series: | Springer texts in business and economics ; 2192-4333 Springer texts in business and economics. |
| Subject: | Stata. Stata. Marketing research. Marketing research -- Statistical methods. Business & Economics -- Statistics. Business & Economics -- Information Management. Probability & statistics. Knowledge management. Business & Economics -- Marketing -- Research. Market research. Marketing research -- Statistical methods. Business. Knowledge management. Marketing research. Statistics. Electronic books. |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11760249 |
| LEADER | 04726cam a2200805Mi 4500 | ||
|---|---|---|---|
| 001 | 11760249 | ||
| 005 | 20210625184928.9 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 170511s2018 si a o 000 0 eng d | ||
| 003 | ICU | ||
| 040 | |a COO |b eng |e rda |e pn |c COO |d YDX |d VT2 |d U3W |d OH1 |d AZU |d DKDLA |d OCLCF |d AU@ |d WYU |d OCLCQ |d NOC |d UKMGB |d MERER |d OCLCQ |d GW5XE |d LQU |d OCLCQ |d OCL |d OCLCO |d N$T | ||
| 015 | |a GBB8K0085 |2 bnb | ||
| 016 | 7 | |a 019100302 |2 Uk | |
| 019 | |a 1013827235 |a 1017790539 |a 1048175555 |a 1058509045 |a 1066456899 |a 1103259090 |a 1105178767 | ||
| 020 | |a 9789811052187 |q (electronic bk.) | ||
| 020 | |a 9811052182 |q (electronic bk.) | ||
| 020 | |a 9789811052194 |q (print) | ||
| 020 | |a 9811052190 | ||
| 020 | |a 9789811353444 |q (print) | ||
| 020 | |a 9811353441 | ||
| 020 | |a 9811052174 | ||
| 020 | |a 9789811052170 | ||
| 024 | 3 | |a 9789811052170 | |
| 024 | 7 | |a 10.1007/978-981-10-5218-7 |2 doi | |
| 024 | 8 | |a 10.1007/978-981-10-5 | |
| 035 | |a (OCoLC)1028656760 |z (OCoLC)1013827235 |z (OCoLC)1017790539 |z (OCoLC)1048175555 |z (OCoLC)1058509045 |z (OCoLC)1066456899 |z (OCoLC)1103259090 |z (OCoLC)1105178767 | ||
| 037 | |a 9789811052170 |b 00024965 | ||
| 050 | 4 | |a HF5415.2 |b .M66 2018 | |
| 072 | 7 | |a KJSM |2 bicssc | |
| 072 | 7 | |a BUS043060 |2 bisacsh | |
| 072 | 7 | |a KJSM |2 thema | |
| 049 | |a MAIN | ||
| 100 | 1 | |a Mooi, Erik, |e author. |0 http://id.loc.gov/authorities/names/no2011130716 | |
| 245 | 1 | 0 | |a Market research : |b the process, data, and methods using Stata / |c Erik Mooi, Marko Sarstedt, Irma Mooi-Reci. |
| 264 | 1 | |a Singapore : |b Springer, |c [2018] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 490 | 1 | |a Springer texts in business and economics ; |v 2192-4333 | |
| 520 | 8 | |a This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analysing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights. | |
| 505 | 0 | |a Chapter 1: Introduction -- Chapter 2: The Market Research Process -- Chapter 3: Data -- Chapter 4: Getting Data -- Chapter 5: Descriptive Statistics -- Chapter 6: Hypothesis Testing -- Chapter 7: Regression Analysis -- Chapter 8: Factor Analysis -- Chapter 9: Cluster Analysis -- Chapter 10: Communicating the Results. | |
| 630 | 0 | 0 | |a Stata. |0 http://id.loc.gov/authorities/names/n88156843 |
| 630 | 0 | 7 | |a Stata. |2 fast |0 (OCoLC)fst01375322 |
| 650 | 0 | |a Marketing research. |0 http://id.loc.gov/authorities/subjects/sh85081350 | |
| 650 | 0 | |a Marketing research |x Statistical methods. | |
| 650 | 7 | |a Business & Economics |x Statistics. |2 bisacsh | |
| 650 | 7 | |a Business & Economics |x Information Management. |2 bisacsh | |
| 650 | 7 | |a Probability & statistics. |2 bicssc | |
| 650 | 7 | |a Knowledge management. |2 bicssc | |
| 650 | 7 | |a Business & Economics |x Marketing |x Research. |2 bisacsh | |
| 650 | 7 | |a Market research. |2 bicssc | |
| 650 | 7 | |a Marketing research |x Statistical methods. |2 fast |0 (OCoLC)fst01010301 | |
| 650 | 7 | |a Business. |2 fast |0 (OCoLC)fst00842262 | |
| 650 | 7 | |a Knowledge management. |2 fast |0 (OCoLC)fst00988184 | |
| 650 | 7 | |a Marketing research. |2 fast |0 (OCoLC)fst01010284 | |
| 650 | 7 | |a Statistics. |2 fast |0 (OCoLC)fst01132103 | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Sarstedt, Marko, |e author. |0 http://id.loc.gov/authorities/names/no2011130717 | |
| 700 | 1 | |a Mooi-Reci, Irma, |e author. | |
| 776 | 0 | 8 | |i Print version: |z 9789811052170 |z 9811052174 |w (OCoLC)987282511 |
| 830 | 0 | |a Springer texts in business and economics. |0 http://id.loc.gov/authorities/names/no2011127990 | |
| 856 | 4 | 0 | |u https://link.springer.com/10.1007/978-981-10-5218-7 |y Springer Nature |
| 903 | |a HeVa | ||
| 903 | |a HeVa | ||
| 929 | |a oclccm | ||
| 999 | f | f | |i 2a9bb7d1-7b30-5ce0-9e8c-f75c59c1259f |s e954acb5-8ef3-5c75-af99-3f80c2a2ec5a |
| 928 | |t Library of Congress classification |a HF5415.2 .M66 2018 |l Online |c UC-FullText |u https://link.springer.com/10.1007/978-981-10-5218-7 |z Springer Nature |g ebooks |i 12552747 | ||