Market research : the process, data, and methods using Stata /

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Bibliographic Details
Author / Creator:	Mooi, Erik, author.
Imprint:	Singapore : Springer, [2018]
Description:	1 online resource
Language:	English
Series:	Springer texts in business and economics ; 2192-4333 Springer texts in business and economics.
Subject:	Stata. Stata. Marketing research. Marketing research -- Statistical methods. Business & Economics -- Statistics. Business & Economics -- Information Management. Probability & statistics. Knowledge management. Business & Economics -- Marketing -- Research. Market research. Marketing research -- Statistical methods. Business. Knowledge management. Marketing research. Statistics. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11760249

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Other authors / contributors:	Sarstedt, Marko, author. Mooi-Reci, Irma, author.
ISBN:	9789811052187 9811052182 9789811052194 9811052190 9789811353444 9811353441 9811052174 9789811052170
Digital file characteristics:	text file PDF
Summary:	This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analysing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
Other form:	Print version: 9789811052170 9811052174
Standard no.:	9789811052170 10.1007/978-981-10-5218-7 10.1007/978-981-10-5

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