Qualitative consumer research /

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Bibliographic Details
Imprint:	Bingley, U.K. : Emerald Publishing Limited, 2017. ©2017
Description:	1 online resource (270 pages).
Language:	English
Series:	Review of marketing research, 1548-6435 ; v. 14
Subject:	Consumers -- Research. Marketing. Consumers -- Research Marketing
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11758840

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Other authors / contributors:	Belk, Russell W., editor.
ISBN:	9781787144910 1787144917 9781787149465 1787149463 1787144925 9781787144927
Notes:	Includes index. Includes bibliographical references.
Summary:	Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices.
Other form:	Print version: QUALITATIVE CONSUMER RESEARCH. LONDON : EMERALD Group PUBL, 2017 1787144925 9781787144927

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