Mastering the new media landscape : embrace the micromedia mindset /

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Bibliographic Details
Author / Creator:	Henricks, Barbara Cave, author.
Edition:	First edition.
Imprint:	Oakland, CA : Berrett-Koehler Publishers, Inc., [2016]
Description:	1 online resource (vi, 180 pages) : illustrations
Language:	English
Series:	A BK business book BK business book.
Subject:	Internet in public relations. Internet marketing. Digital media. Information technology -- Social aspects. Digital media. Information technology -- Social aspects. Internet in public relations. Internet marketing. Electronic book.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11757787

Hidden Bibliographic Details
Other authors / contributors:	Shelton, Rusty, author.
ISBN:	9781626565814 1626565813 9781626565821 1626565821 9781626565807 1626565805
Notes:	Includes bibliographical references (pages 158-160) and index. Print version record.
Summary:	This book explores the concepts of so-called "micromedia" such as earned, rented, and owned media, and assists the reader in maximizing a presence in all of them in order to create momentum and grow a large, loyal audience for one's message.
Other form:	Print version: Henricks, Barbara Cave. Mastering the new media landscape. First edition. Oakland, CA : Berrett-Koehler Publishers, Inc., [2016] 9781626565807 1626565805

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