Hidden Bibliographic Details
| ISBN: | 9780804788830
0804788839
9780804773553
0804773556
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| Notes: | Includes bibliographical references and index.
English.
Online resource; title from PDF title page (ebrary, viewed November 26, 2013).
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| Summary: | Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements he.
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| Other form: | Print version: Swett, Pamela. Selling under the Swastika : Advertising and Commercial Culture in Nazi Germany. Palo Alto : Stanford University Press, ©2013 9780804773553
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