Questionnaire design : how to plan, structure and write survey material for effective market research /

Questionnaire design : how to plan, structure and write survey material for effective market research /

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Bibliographic Details
Author / Creator:	Brace, Ian, 1949- author.
Edition:	Fourth edition.
Imprint:	London, United Kingdom : KoganPage, 2018.
Description:	viii, 382 pages : illustrations ; 24 cm.
Language:	English
Series:	Market research in practice Market research in practice series.
Subject:	Marketing research -- Methodology. Questionnaires -- Design. Marketing research -- Methodology. Questionnaires -- Design.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11738830

Hidden Bibliographic Details
ISBN:	9780749481971 0749481978 9780749481988
Notes:	Includes bibliographical references (pages 359-367) and index.
Summary:	Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.
Other form:	Ebook version 9780749481988

Table of Contents:

Knowing your questionnaire objectives before you begin
Which is the appropriate data collection media?
How to plan a questionnaire
An overview of question types
Understanding different data types created by questions
Selecting and creating appropriate rating scales
Asking behavioural questions for the best data
Measuring attitude and image: issues and solutions
Writing effective questions
Creating a questionnaire for an online survey
Engaging respondents in online surveys
Creating a questionnaire for interviewers or paper self-completion
Comparing questionnaire capabilities in online survey systems
How to pilot a questionnaire
Ethical issues when writing a questionnaire
Understanding social desirability bias in question responses
Building and designing questionnaires for international surveys.