Questionnaire design : how to plan, structure and write survey material for effective market research /
Saved in:
Author / Creator: | Brace, Ian, 1949- author. |
---|---|
Edition: | Fourth edition. |
Imprint: | London, United Kingdom : KoganPage, 2018. |
Description: | viii, 382 pages : illustrations ; 24 cm. |
Language: | English |
Series: | Market research in practice Market research in practice series. |
Subject: | Marketing research -- Methodology. Questionnaires -- Design. Marketing research -- Methodology. Questionnaires -- Design. |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11738830 |
ISBN: | 9780749481971 0749481978 9780749481988 |
---|---|
Notes: | Includes bibliographical references (pages 359-367) and index. |
Summary: | Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims. |
Other form: | Ebook version 9780749481988 |
Similar Items
-
Questionnaire design : how to plan, structure, and write survey material for effective market research /
by: Brace, Ian, 1949-
Published: (2004) -
Questionnaire design : how to plan, structure and write survey material for effective market research /
by: Brace, Ian, 1949-
Published: (2008) -
Designing research questionnaires for business and management students /
by: Ekinci, Yuksel
Published: (2015) -
Developing a questionnaire /
by: Gillham, Bill
Published: (2007) -
Credible checklists and quality questionnaires : a user-centered design method /
by: Wilson, Chauncey
Published: (2013)