Questionnaire design : how to plan, structure and write survey material for effective market research /

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Bibliographic Details
Author / Creator:Brace, Ian, 1949- author.
Edition:Fourth edition.
Imprint:London, United Kingdom : KoganPage, 2018.
Description:viii, 382 pages : illustrations ; 24 cm.
Series:Market research in practice
Market research in practice series.
Subject:Marketing research -- Methodology.
Questionnaires -- Design.
Marketing research -- Methodology.
Questionnaires -- Design.
Format: Print Book
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Hidden Bibliographic Details
Notes:Includes bibliographical references (pages 359-367) and index.
Summary:Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.
Other form:Ebook version 9780749481988