Marketing analytics : a practical guide to improving consumer insights using data techniques /
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Author / Creator: | Grigsby, Mike, author. |
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Edition: | Second edition. |
Imprint: | London ; New York, NY : Kogan Page Limited, 2018. |
Description: | xiv, 217 pages : illustrations ; 24 cm |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11738798 |
ISBN: | 9780749482169 0749482168 9780749482176 0749482176 |
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Notes: | Includes bibliographical references and index. |
Summary: | Understand how to apply marketing science techniques fearlessly, to improve consumer insights and compete more effectively in the marketplace. |
Other form: | Online version: Grigsby, Mike. Marketing analytics. Second edition. London ; New York : Kogan Page, 2018 9780749482176 |
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