Marketing analytics : a practical guide to improving consumer insights using data techniques /

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Bibliographic Details
Author / Creator:Grigsby, Mike, author.
Edition:Second edition.
Imprint:London ; New York, NY : Kogan Page Limited, 2018.
Description:xiv, 217 pages : illustrations ; 24 cm
Language:English
Subject:Marketing research.
Marketing.
Marketing.
Marketing research.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11738798
Hidden Bibliographic Details
ISBN:9780749482169
0749482168
9780749482176
0749482176
Notes:Includes bibliographical references and index.
Summary:Understand how to apply marketing science techniques fearlessly, to improve consumer insights and compete more effectively in the marketplace.
Other form:Online version: Grigsby, Mike. Marketing analytics. Second edition. London ; New York : Kogan Page, 2018 9780749482176

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