Marketing analytics : a practical guide to improving consumer insights using data techniques /

Marketing analytics : a practical guide to improving consumer insights using data techniques /

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Bibliographic Details
Author / Creator:	Grigsby, Mike, author.
Edition:	Second edition.
Imprint:	London ; New York, NY : Kogan Page Limited, 2018.
Description:	xiv, 217 pages : illustrations ; 24 cm
Language:	English
Subject:	Marketing research. Marketing. Marketing. Marketing research.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11738798

Hidden Bibliographic Details
ISBN:	9780749482169 0749482168 9780749482176 0749482176
Notes:	Includes bibliographical references and index.
Summary:	Understand how to apply marketing science techniques fearlessly, to improve consumer insights and compete more effectively in the marketplace.
Other form:	Online version: Grigsby, Mike. Marketing analytics. Second edition. London ; New York : Kogan Page, 2018 9780749482176

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5415.2 .G754 2018
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian