The persuasion industries : the making of modern Britain /
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| Author / Creator: | McKevitt, Steven, author. |
|---|---|
| Edition: | First edition. |
| Imprint: | Oxford, United Kingdom : Oxford University Press, 2018. |
| Description: | 1 online resource () : illustrations. |
| Language: | English |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11712230 |
Table of Contents:
- Cover; The Persuasion Industries: The Making of Modern Britain; Copyright; Dedication; Preface; Acknowledgements; Contents; List of Figures; List of Tables; List of Plates; Abbreviations; Introduction: From White Heat to Cool Britannia; The Persuasion Industries and the Politics of Consumption; The Historiography of the Persuasion Industries; From White Heat to Cool Britannia, 1969-1997; Source Materials; The Author's Interpretation of the Sources; Format and Structure; Part One: Out of the Shadows: The Making of Modern Britain; 1: White Heat: Consumption and the Consumer Society
- Consumption and ConsumerismThe Consumer Society; Consumption and Persuasion; Consumption, Individuality, and Self-Identity; The New Right in Britain; Popular Culture and the Expansion of Mass Media; Britain's Advanced Consumer Society; Keynes and the Critics of Affluence; 2: Rational Appeal: Perspectives on Persuasion; How the Persuasion Industries Define and Present Themselves; Advertising Appeals and the Rational Consumer; Expansion and Specialization; Part Two: Into the Vanguard: The Persuasion Industries in Britain, 1969-1997; 3: Planning for Success: Persuasion in the 1970s
- Advertising in Decline, 1968-1976The Creative Revolution; Planning and Positioning; Public Relations: The New Persuaders; Persuasion on the up; 4: Hearts and Minds: Marketing and Advertising, 1980-1997; An Emotional Model of Brand Communication; Storytelling: A Narrative Approach to Persuasion; Thinking Global; 5: Lifestyle Choices: Branding and Public Relations, 1980-1997; Branding: Brands with Personality; Marketing: Into the Vanguard; Public Relations: Out of the Shadows; Consumer Public Relations; Persuasion and Promotional Culture
- Part Three: Colonization: Persuasion and Male Consumption, 1969-19976: 'For Men Who Should Know Better': The Emergence of Men's Lifestyle Media; Changing Attitudes; The Emergence of Men's Lifestyle Media; The Lads' Magazines: A New, Mass-Market Readership; 7: Symbols of Self-Expression: The Rise of Corporate Branding; The Influence of Brand Equity, Image, and Personality; Conclusion: Cool Britannia and the Emotional Consumer; Bibliography; History of Advertising Trust Archive; Trade Newspapers, Newspapers, Magazines, and Consumer Media; Author's Personal Archive
- British Library and History of Advertising Trust Reference LibraryGale Cengage; Nexis UK; Online; ProQuest Information and Learning Ltd; References; Index
