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|z 0198821700
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|z 9780198821700
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|a (OCoLC)1048402390
|z (OCoLC)1057357826
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|a McKevitt, Steven,
|e author.
|0 http://id.loc.gov/authorities/names/no2018150160
|1 http://viaf.org/viaf/31154196702620110772/
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| 245 |
1 |
4 |
|a The persuasion industries :
|b the making of modern Britain /
|c Steven McKevitt.
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| 250 |
|
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|a First edition.
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| 264 |
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1 |
|a Oxford, United Kingdom :
|b Oxford University Press,
|c 2018.
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| 300 |
|
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|a 1 online resource () :
|b illustrations.
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| 336 |
|
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
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| 337 |
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|a computer
|b c
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/c
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| 338 |
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|a online resource
|b cr
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| 504 |
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|a Includes bibliographical references and index.
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| 588 |
0 |
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|a Print version record.
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| 505 |
0 |
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|a Cover; The Persuasion Industries: The Making of Modern Britain; Copyright; Dedication; Preface; Acknowledgements; Contents; List of Figures; List of Tables; List of Plates; Abbreviations; Introduction: From White Heat to Cool Britannia; The Persuasion Industries and the Politics of Consumption; The Historiography of the Persuasion Industries; From White Heat to Cool Britannia, 1969-1997; Source Materials; The Author's Interpretation of the Sources; Format and Structure; Part One: Out of the Shadows: The Making of Modern Britain; 1: White Heat: Consumption and the Consumer Society
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| 505 |
8 |
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|a Consumption and ConsumerismThe Consumer Society; Consumption and Persuasion; Consumption, Individuality, and Self-Identity; The New Right in Britain; Popular Culture and the Expansion of Mass Media; Britain's Advanced Consumer Society; Keynes and the Critics of Affluence; 2: Rational Appeal: Perspectives on Persuasion; How the Persuasion Industries Define and Present Themselves; Advertising Appeals and the Rational Consumer; Expansion and Specialization; Part Two: Into the Vanguard: The Persuasion Industries in Britain, 1969-1997; 3: Planning for Success: Persuasion in the 1970s
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| 505 |
8 |
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|a Advertising in Decline, 1968-1976The Creative Revolution; Planning and Positioning; Public Relations: The New Persuaders; Persuasion on the up; 4: Hearts and Minds: Marketing and Advertising, 1980-1997; An Emotional Model of Brand Communication; Storytelling: A Narrative Approach to Persuasion; Thinking Global; 5: Lifestyle Choices: Branding and Public Relations, 1980-1997; Branding: Brands with Personality; Marketing: Into the Vanguard; Public Relations: Out of the Shadows; Consumer Public Relations; Persuasion and Promotional Culture
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| 505 |
8 |
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|a Part Three: Colonization: Persuasion and Male Consumption, 1969-19976: 'For Men Who Should Know Better': The Emergence of Men's Lifestyle Media; Changing Attitudes; The Emergence of Men's Lifestyle Media; The Lads' Magazines: A New, Mass-Market Readership; 7: Symbols of Self-Expression: The Rise of Corporate Branding; The Influence of Brand Equity, Image, and Personality; Conclusion: Cool Britannia and the Emotional Consumer; Bibliography; History of Advertising Trust Archive; Trade Newspapers, Newspapers, Magazines, and Consumer Media; Author's Personal Archive
|
| 505 |
8 |
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|a British Library and History of Advertising Trust Reference LibraryGale Cengage; Nexis UK; Online; ProQuest Information and Learning Ltd; References; Index
|
| 650 |
|
0 |
|a Communication in marketing
|z Great Britain.
|
| 650 |
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0 |
|a Marketing
|z Great Britain.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Industrial Management.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Management.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Management Science.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Organizational Behavior.
|2 bisacsh
|
| 650 |
|
7 |
|a Communication in marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst00870196
|
| 650 |
|
7 |
|a Marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst01010167
|
| 651 |
|
7 |
|a Great Britain.
|2 fast
|0 http://id.worldcat.org/fast/fst01204623
|
| 776 |
0 |
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|c Original
|z 0198821700
|z 9780198821700
|w (OCoLC)1020282015
|
| 856 |
4 |
0 |
|u http://dx.doi.org/10.1093/oso/9780198821700.001.0001
|y Oxford Scholarship Online
|3 Business and Management
|
| 901 |
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|l Online
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|i 11156234
|
