Developing insights on branding in the B2B context : case studies from business practice /

Developing insights on branding in the B2B context : case studies from business practice /

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Bibliographic Details
Edition:	First edition.
Imprint:	Bingley : Emerald Publishing Limited, 2018.
Description:	xx, 237 pages ; 24 cm
Language:	English
Subject:	Industrial marketing. Branding (Marketing) Business names. Brand name products. Brand name products Branding (Marketing) Business names Industrial marketing
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11687452

Hidden Bibliographic Details
Other authors / contributors:	Koporcic, Nikolina, editor.
ISBN:	9781787562769 178756276X
Notes:	Includes bibliographical references and index.
Summary:	This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5415.1263 .D484 2018
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian