Native advertising : advertorial disruption in the 21st century news feed /

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Bibliographic Details
Author / Creator:Lynch, Lisa M., author.
Imprint:Abingdon, Oxon ; New York : Routledge, 2018.
Description:128 pages ; 23 cm.
Series:Disruptions: studies in digital journalism
Disruptions (Routledge (Firm))
Subject:Internet advertising.
Internet marketing.
Internet advertising.
Internet marketing.
Format: Print Book
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Notes:Includes index.
Table of Contents:
  • 1. Native advertising saves the newsroom? How news outlets came to embrace native advertising and how audiences and regulators grapple with its rise
  • 2. Studio N: in-house native advertising at US and European news publishers
  • 3. Native on the issues: native advertising and issue-based messaging from corporation nonprofits
  • 4. Going native at The New York Times: a case study
  • 5. The future: the end of (native) advertising and the life of news
  • Index