Native advertising : advertorial disruption in the 21st century news feed /
Saved in:
| Author / Creator: | Lynch, Lisa M., author. |
|---|---|
| Imprint: | Abingdon, Oxon ; New York : Routledge, 2018. ©2018 |
| Description: | 128 pages ; 23 cm. |
| Language: | English |
| Series: | Disruptions: studies in digital journalism Disruptions (Routledge (Firm)) |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11682959 |
Table of Contents:
- 1. Native advertising saves the newsroom? How news outlets came to embrace native advertising and how audiences and regulators grapple with its rise
- 2. Studio N: in-house native advertising at US and European news publishers
- 3. Native on the issues: native advertising and issue-based messaging from corporation nonprofits
- 4. Going native at The New York Times: a case study
- 5. The future: the end of (native) advertising and the life of news
- Index
