Native advertising : advertorial disruption in the 21st century news feed /
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| Author / Creator: | Lynch, Lisa M., author. |
|---|---|
| Imprint: | Abingdon, Oxon ; New York : Routledge, 2018. ©2018 |
| Description: | 128 pages ; 23 cm. |
| Language: | English |
| Series: | Disruptions: studies in digital journalism Disruptions (Routledge (Firm)) |
| Subject: | Internet advertising. Internet marketing. Internet advertising. Internet marketing. |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11682959 |
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| 005 | 20180810160541.6 | ||
| 008 | 180518t20182018enk 001 0 eng | ||
| 003 | ICU | ||
| 010 | |a 2018014080 | ||
| 035 | |a (OCoLC)1038026707 | ||
| 035 | |a (OCoLC)1038026707 |z (OCoLC)991683410 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCO |d YDX |d OCLCF |d YDX | ||
| 019 | |a 991683410 | ||
| 020 | |a 9781138040410 |q hardcover |q alkaline paper | ||
| 020 | |a 113804041X |q hardcover |q alkaline paper | ||
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| 050 | 0 | 0 | |a HF6146.I58 |b L96 2018 |
| 082 | 0 | 0 | |a 659.1/44 |2 23 |
| 100 | 1 | |a Lynch, Lisa M., |e author. |0 http://id.loc.gov/authorities/names/n86005008 |1 http://viaf.org/viaf/92129761/ | |
| 245 | 1 | 0 | |a Native advertising : |b advertorial disruption in the 21st century news feed / |c Lisa Lynch. |
| 264 | 1 | |a Abingdon, Oxon ; |a New York : |b Routledge, |c 2018. | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 128 pages ; |c 23 cm. | ||
| 336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
| 337 | |a unmediated |b n |2 rdamedia |0 http://id.loc.gov/vocabulary/mediaTypes/n | ||
| 338 | |a volume |b nc |2 rdacarrier |0 http://id.loc.gov/vocabulary/carriers/nc | ||
| 490 | 1 | |a Disruptions: studies in digital journalism | |
| 500 | |a Includes index. | ||
| 505 | 0 | |a Native advertising saves the newsroom? : how news outlets came to embrace native advertising and how audiences and regulators grapple with its rise -- Studio N: in-house native advertising at US and European news publishers -- Native on the issues : native advertising and issue-based messaging from corporations and nonprofits -- Going native at the new york times : a case study / by Ava Sirrah -- The future : the end of (native) advertising and the afterlife of news -- Index. | |
| 650 | 0 | |a Internet advertising. |0 http://id.loc.gov/authorities/subjects/sh94006992 | |
| 650 | 0 | |a Internet marketing. |0 http://id.loc.gov/authorities/subjects/sh95005028 | |
| 650 | 7 | |a Internet advertising. |2 fast |0 http://id.worldcat.org/fast/fst00977220 | |
| 650 | 7 | |a Internet marketing. |2 fast |0 http://id.worldcat.org/fast/fst00977272 | |
| 830 | 0 | |a Disruptions (Routledge (Firm)) |0 http://id.loc.gov/authorities/names/no2018012407 | |
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| 928 | |t Library of Congress classification |a HF6146.I58 L96 2018 |l JRL |c JRL-Gen |i 11106581 | ||
| 927 | |t Library of Congress classification |a HF6146.I58 L96 2018 |l JRL |c JRL-Gen |e CONE |b 115636948 |i 10002090 | ||
