1986 AMA Winter Educators' Conference : marketing education : knowledge development, dissemination, and utilization /

1986 AMA Winter Educators' Conference : marketing education : knowledge development, dissemination, and utilization /

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Bibliographic Details
Meeting name:	AMA Winter Educators' Conference (1986 : St. Petersburg, Fla.)
Imprint:	Chicago, Ill. : American Marketing Association, c1986.
Description:	ix, 229 p. : ill. ; 28 cm.
Language:	English
Series:	Proceedings series (American Marketing Association) Proceedings series (American Marketing Association)
Subject:	Marketing -- Study and teaching -- Congresses. Marketing research -- Congresses. Marketing research. Marketing -- Study and teaching. Conference papers and proceedings.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/1167003

Hidden Bibliographic Details
Other title:	Marketing education.
Other authors / contributors:	Guiltinan, Joseph P. Achabal, Dale American Marketing Association.
ISBN:	087757183X (pbk.)
Notes:	Includes bibliographies and index.

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Call Number:	HF5411.A530 1986
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian