Marketing your library's electronic resources : a how-to-do-it manual for librarians /

Marketing your library's electronic resources : a how-to-do-it manual for librarians /

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Bibliographic Details
Author / Creator:	Kennedy, Marie R., author.
Edition:	Second edition.
Imprint:	Chicago : ALA Neal-Schuman, an imprint of the American Library Association, 2018.
Description:	xxi, 218 pages : illustrations ; 28 cm.
Language:	English
Series:	How-to-do-it manual for librarians How-to-do-it manuals for libraries.
Subject:	Libraries -- Special collections -- Electronic information resources. Libraries -- Marketing. Digital libraries -- Marketing. Electronic information resources -- Marketing. Libraries -- Marketing -- Case studies. Libraries -- Marketing. Libraries -- Special collections -- Electronic information resources. Case studies.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11540403

Hidden Bibliographic Details
Other authors / contributors:	LaGuardia, Cheryl, author.
ISBN:	9780838915653 0838915655 9780838915998 9780838916001 9780838916018
Notes:	Includes bibliographical references and index. Text in English.
Summary:	If your patrons really understood how much we make available to them online, they wouldn't go to alternative information providers and they wouldn't wonder where "all that money" for libraries goes. But our online systems don't make e-resources very accessible. To get your patrons to use the resources to their fullest potential-- and clamor for more-- you need to develop an e-resource marketing plan. Kennedy and LaGuardia are here to help you do-it-yourself.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	Z692.C65 K46 2018
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian