Disciplined entrepreneurship : 24 steps to help entrepreneurs launch successful new ventures /
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| Author / Creator: | Aulet, Bill, 1958- |
|---|---|
| Imprint: | Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] |
| Description: | 1 online resource. |
| Language: | English |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11456498 |
Table of Contents:
- Introduction: Six themes of the 24 steps
- Getting started
- Market segmentation
- Select a beachhead market
- Build an end user profile
- Calculate the total addressable market (TAM) size for the beachhead market
- Profile the persona for the beachhead market
- Full life cycle use case
- High-level product specification
- Quantify the value proposition
- Identify your next 10 customers
- Define your core
- Chart your competitive position
- Determine the customer's decision-making unit (DMU)
- Map the process to acquire a paying customer
- Calculate the total addressable market size for follow-on markets
- Design a business model
- Set your pricing framework
- Calculate the lifetime value (LTV) of an acquired customer
- Map the sales process to acquire a customer
- Calculate the cost of customer acquisition (COCA)
- Identify key assumptions
- Test key assumptions
- Define the minimum viable business product (MVBP)
- That "The Dogs Will Eat the Dog Food"
- Develop a product plan.
