Entertainment, media & advertising market research handbook 2017-2018 /

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Bibliographic Details
Author / Creator:	Miller, Richard K. (Richard Kendall), 1946- author.
Edition:	15th edition.
Imprint:	Loganville, GA : Richard K. Miller & Associates, [2017] ©2017
Description:	1 online resource (368 pages).
Language:	English
Series:	RKMA market research handbook series, 1946-0732 RKMA market research handbook series.
Subject:	Marketing research -- Handbooks, manuals, etc. Leisure -- Research -- United States -- Handbooks, manuals, etc. Advertising -- Research -- United States -- Handbooks, manuals, etc. Consumer behavior -- Handbooks, manuals, etc. Advertising -- Research. Consumer behavior. Leisure -- Research. Marketing research. United States. Handbooks and manuals.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11407900

Hidden Bibliographic Details
Varying Form of Title:	Entertainment, media and advertising market research handbook 2017-2018 Market research handbook
Other authors / contributors:	Washington, Kelli D., author. Richard K. Miller & Associates, author, publisher.
ISBN:	9781577832447 1577832442 9781577832362 1577832361
Notes:	Includes bibliographical references (pages 351-354, 360-368). Online resource; title from PDF title page (viewed September 1, 2016).

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