Hidden Bibliographic Details
| ISBN: | 9781588269225
1588269221
158826310X
9781588263100
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| Notes: | Includes bibliographical references (pages 127-143) and index.
Restrictions unspecified
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212
digitized 2010 HathiTrust Digital Library committed to preserve
Print version record.
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| Summary: | Kissling (communication and women's studies, Eastern Washington U.) reveals how corporations capitalize on long-standing negative attitudes about menses to sell solutions for nonexistent problems. Although she concedes that some of the commercialization has had beneficial results, she concludes that marketing "feminine products" is one of the worst things to happen to women. Documenting the way advertising portrays women as the weaker sex, Kissling explores the gender bias inherent in, and enforced by, the business of menstruation.
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| Other form: | Print version: Kissling, Elizabeth Arveda. Capitalizing on the curse. Boulder, Colo. : Lynne Rienner Publishers, 2006
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