Hidden Bibliographic Details
ISBN: | 9781911307914 1911307916 9781911307945 1911307940 9781911307938 9781911307921 9781911307969 1911307967 1911307924 1911307932 9781911307952 1911307959
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Digital file characteristics: | text file PDF
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Notes: | Includes bibliographical references (pages 208-240) and index. English. Description based on online resource; title from PDF title page (viewed on 11/13/2020).
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Summary: | One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new.
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Other form: | Print version: Venkatraman, Shriram. Social media in South India. London : UCL Press, [2017] 781911307938
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Standard no.: | 10.26530/OAPEN_630700
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