Social media in rural China : social networks and moral frameworks /
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Author / Creator: | McDonald, Tom (Assistant professor of sociology), author. |
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Imprint: | London : UCL Press, 2016. |
Description: | 1 online resource (219 pages). |
Language: | English |
Series: | Why we post Why we post. |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11397955 |
ISBN: | 9781910634691 1910634697 1910634670 9781910634677 1910634689 9781910634684 |
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Notes: | Includes bibliographical references (pages 207-213) and index. Print version record. |
Summary: | China's distinctive social media platforms have gained notable popularity among the nation's vast number of internet users, but has China's countryside been 'left behind' in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, many rural Chinese people have already integrated social media into their everyday experience. Throughout his ground-breaking study, McDonald argues that social media allows rural people to extend and transform their social relationships by deepening already existing connections with friends known through their school, work or village, while also experimenting with completely new forms of relationships through online interactions with strangers, particularly when looking for love and romance. By juxtaposing these seemingly opposed relations, rural social media users are able to use these technologies to understand, capitalise on and challenge the notions of morality that underlie rural life. |
Other form: | Print version: MCDONALD, TOM. SOCIAL MEDIA IN RURAL CHINA. [Place of publication not identified] : UCL PRESS, 2016 1910634670 |
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