Social media in rural China : social networks and moral frameworks /

China's distinctive social media platforms have gained notable popularity among the nation's vast number of internet users, but has China's countryside been 'left behind' in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community...

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Bibliographic Details
Author / Creator:McDonald, Tom (Assistant professor of sociology), author.
Imprint:London : UCL Press, 2016.
Description:1 online resource (219 pages).
Language:English
Series:Why we post
Why we post.
Subject:Social media -- China.
Country life -- China.
SOCIAL SCIENCE -- Anthropology -- Cultural.
Country life.
Rural conditions.
Social media.
China -- Rural conditions.
China.
Electronic books.
Electronic books.
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11397955
Hidden Bibliographic Details
ISBN:9781910634691
1910634697
1910634670
9781910634677
1910634689
9781910634684
Notes:Includes bibliographical references (pages 207-213) and index.
Print version record.
Summary:China's distinctive social media platforms have gained notable popularity among the nation's vast number of internet users, but has China's countryside been 'left behind' in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, many rural Chinese people have already integrated social media into their everyday experience. Throughout his ground-breaking study, McDonald argues that social media allows rural people to extend and transform their social relationships by deepening already existing connections with friends known through their school, work or village, while also experimenting with completely new forms of relationships through online interactions with strangers, particularly when looking for love and romance. By juxtaposing these seemingly opposed relations, rural social media users are able to use these technologies to understand, capitalise on and challenge the notions of morality that underlie rural life.
Other form:Print version: MCDONALD, TOM. SOCIAL MEDIA IN RURAL CHINA. [Place of publication not identified] : UCL PRESS, 2016 1910634670