Survey research methods /

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Bibliographic Details
Author / Creator:Fowler, Floyd J.
Edition:Rev. ed.
Imprint:Newbury Park, CA : Sage Publications, 1988.
Description:159 p. ; 23 cm.
Language:English
Series:Applied social research methods series v. 1
Subject:Social surveys
Social surveys.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/1137747
Hidden Bibliographic Details
ISBN:0803932936
0803932944 (pbk.)
Notes:Includes index.
Bibliography: p. 153-155.
Table of Contents:
  • Preface
  • 1. Introduction
  • Reasons for Surveys
  • The Components of Surveys
  • Purposes and Goals of This Text
  • 2. Sampling
  • The Sample Frame
  • Selecting a One-Stage Sample
  • Multistage Sampling
  • Making Estimates From Samples and Sampling Errors
  • How Big Should a Sample Be?
  • Sampling Error as a Component of Total Survey Error
  • Exercise
  • 3. Nonresponse: Implementing a Sample Design
  • Calculating Response Rates
  • Bias Associated With Nonresponse
  • Reducing Nonresponse in Telephone or Personal Interview Surveys
  • Reducing Nonresponse to Mail Surveys
  • Reducing Nonresponse to Internet Surveys
  • Multimode Data Collection
  • Correcting for Nonresponse
  • Nonprobability (or Modified Probability) Samples
  • Nonresponse as a Source of Error
  • Exercise
  • 4. Methods of Data Collection
  • Major Issues in Choosing a Strategy
  • Summary Comparison of Methods
  • Conclusion
  • Exercise
  • 5. Designing Questions to Be Good Measures
  • Increasing the Reliability of Answers
  • Avoiding Multiple Questions
  • Types of Measures/Types of Questions
  • Increasing the Validity of Factual Reporting
  • Increasing the Validity of Answers Describing Subjective States
  • Question Design and Error
  • Exercises
  • 6. Evaluating Survey Questions and Instruments
  • Defining Objectives
  • Preliminary Question Design Steps
  • Presurvey Evaluation
  • Design, Format, and Layout of Survey Instruments
  • Field Pretests
  • Survey Instrument Length
  • Conclusion
  • Exercise
  • 7. Survey Interviewing
  • Overview of Interviewer Job
  • Interviewer Recruitment and Selection
  • Training Interviewers
  • Supervision
  • Survey Questions
  • Interviewing Procedures
  • Validation of Interviews
  • The Role of Interviewing in Survey Error
  • Exercise
  • 8. Preparing Survey Data for Analysis
  • Formatting a Data File
  • Constructing a Code
  • Approaches to Coding and Data Entry
  • Data Cleaning
  • Coding and Data Reduction as Sources of Errors in Surveys
  • 9. Ethical Issues in Survey Research
  • Informing Respondents
  • Protecting Respondents
  • Benefits to Respondents
  • Ethical Responsibilities to Interviewers
  • Conclusion
  • 10. Providing Information About Survey Methods
  • Exercise
  • 11. Survey Error in Perspective
  • The Concept of Total Survey Design
  • Error in Perspective
  • Conclusion
  • References
  • Index
  • About the Author