Survey research methods /

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Bibliographic Details
Author / Creator:Fowler, Floyd J.
Edition:Rev. ed.
Imprint:Newbury Park, CA : Sage Publications, 1988.
Description:159 p. ; 23 cm.
Language:English
Series:Applied social research methods series v. 1
Subject:Social surveys
Social surveys.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/1137747
Hidden Bibliographic Details
ISBN:0803932936
0803932944 (pbk.)
Notes:Includes index.
Bibliography: p. 153-155.
Description
Summary:From sampling to questionnaire design to data analysis, Fowler′s basic introduction to survey research methods covers the spectrum of data collection procedures used in social surveys. He looks at the options available to the researcher, discusses standards for good practice, examines the decisions to be made in designing a survey, and identifies sources of error in survey research. He demonstrates how each aspect of a survey can affect its accuracy and credibility, and confronts the practical problems of survey research, exploring the theoretical and methodological issues at stake. This revised edition also features a new chapter on data entry options, including computer-assisted telephone interviewing.
Item Description:Includes index.
Physical Description:159 p. ; 23 cm.
Bibliography:Bibliography: p. 153-155.
ISBN:0803932936
0803932944 (pbk.)