Untapped : exploring the cultural dimensions of craft beer /
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| Edition: | First edition. |
|---|---|
| Imprint: | Morgantown : West Virginia University Press, 2017. |
| Description: | xii, 281 pages : illustrations, maps ; 23 cm |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11375778 |
Table of Contents:
- List of Photographs, Maps, Tables, and Figures
- Foreword
- Exploring the Cultural Dimensions of Craft Beer: Introduction and Overview
- Part I. Global Political Economy
- 1. Storytelling and Market Formation: An Exploration of Craft Brewers in the United Kingdom
- 2. A Pint of Success: How Beer Is Revitalizing Cities and Local Economies in the United Kingdom
- 3. The Rationalization of Craft Beer from Medieval Monks to Modern Microbrewers: A Weberian Analysis
- 4. Entrepreneurial Leisure and the Microbrew Revolution: The Neoliberal Origins of the Craft Beer Movement
- Part II. Space and Place
- 5. Crafting Place: Craft Beer and Authenticity in Jacksonville, Florida
- 6. Ethical Brews: New England, Networked Ecologies, and a New Craft Beer Movement
- 7. Atmosphere and Activism at the Great British Beer Festival
- 8. Neighborhood Change, One Pint at a Time: The Impact of Local Characteristics on Craft Breweries
- 9. The Spatial Dynamics of Organizational Identity among Craft Brewers
- Part III. Intersecting Identities
- 10. The Cultural Tensions between Taste Refinement and American Middle-Class Masculinity
- 11. You Are What You Drink: Gender Stereotypes and Craft Beer Preferences within the Craft Beer Scene of New York City
- 12. Brewing Boundaries of White Middle-Class Maleness: Reflections from within the Craft Beer Industry
- Glossary
- List of Contributors
- Index
