Commercialization of innovative technologies : bringing good ideas to the marketplace /

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Bibliographic Details
Author / Creator:Touhill, C. J., 1938-
Imprint:Hoboken, N.J. : John Wiley & Sons : AlChE, c2008.
Description:xviii, 251 p. : ill. ; 25 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11346568
Hidden Bibliographic Details
Other authors / contributors:Touhill, Gregory J.
O'Riordan, Thomas A.
American Institute of Chemical Engineers.
ISBN:9780470230077 (cloth)
047023007X (cloth)
Notes:Includes bibliographical references (p. 239-240) and index.
Summary:"This book helps you find innovative new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization. It gives you an edge by enabling you to start off with a solid foundation and strategy. Commercialization of Innovative Technologies focuses on three core areas that set the stage for successful commercialization: developing and managing a strong, flexible "innovation team" of inventors, investors, technologists, and entrepreneurs; building a portfolio that spreads risk; and leveraging input from technologists throughout the commercialization process."--Jacket.

MARC

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245 1 0 |a Commercialization of innovative technologies :  |b bringing good ideas to the marketplace /  |c C. Joseph Touhill, Gregory J. Touhill, Thomas A. O'Riordan. 
260 |a Hoboken, N.J. :  |b John Wiley & Sons :  |b AlChE,  |c c2008. 
300 |a xviii, 251 p. :  |b ill. ;  |c 25 cm. 
336 |a text  |b txt  |2 rdacontent  |0 http://id.loc.gov/vocabulary/contentTypes/txt 
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504 |a Includes bibliographical references (p. 239-240) and index. 
505 0 |a Establishing perspective -- Our perspective -- Developing an endgame -- Finding ideas -- Investing in ideas -- Assessing ideas -- Paying for and controlling ideas -- Developing ideas -- Designing and building technology -- Demonstrating technology -- Standardizing technology -- Packaging technology -- Applying technology -- Marketing and selling technology -- Tracking technology -- Monitoring technology -- Improving technology -- Building on success and learning from failure. 
520 1 |a "This book helps you find innovative new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization. It gives you an edge by enabling you to start off with a solid foundation and strategy. Commercialization of Innovative Technologies focuses on three core areas that set the stage for successful commercialization: developing and managing a strong, flexible "innovation team" of inventors, investors, technologists, and entrepreneurs; building a portfolio that spreads risk; and leveraging input from technologists throughout the commercialization process."--Jacket. 
650 0 |a Technological innovations.  |0 http://id.loc.gov/authorities/subjects/sh2001009095 
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