Marketing analytics : strategic models and metrics /

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Bibliographic Details
Author / Creator:Sorger, Stephan, author.
Edition:First edition, Version 1.2, June 2016.
Imprint:[San Bernadino, California] : Admiral Press, 2016.
©2013.
Description:x, 488 pages : illustrations ; 25 cm
Language:English
Subject:Marketing research.
Marketing -- Mathematical models.
Marketing -- Statistical methods.
Marketing -- Mathematical models.
Marketing research.
Marketing -- Statistical methods.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11329239
Hidden Bibliographic Details
ISBN:9781481900300
1481900307
Notes:"Incorporates minor corrections and edits. Retains same page layout as original release (First edition, Version 1.0)"--Title page verso.
"First edition 2013"--Back cover.
Includes bibliographical references (pages 469-484) and index.

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