Marketing analytics : strategic models and metrics /

Marketing analytics : strategic models and metrics /

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Bibliographic Details
Author / Creator:	Sorger, Stephan, author.
Edition:	First edition, Version 1.2, June 2016.
Imprint:	[San Bernadino, California] : Admiral Press, 2016. ©2013.
Description:	x, 488 pages : illustrations ; 25 cm
Language:	English
Subject:	Marketing research. Marketing -- Mathematical models. Marketing -- Statistical methods. Marketing -- Mathematical models. Marketing research. Marketing -- Statistical methods.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11329239

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ISBN:	9781481900300 1481900307
Notes:	"Incorporates minor corrections and edits. Retains same page layout as original release (First edition, Version 1.0)"--Title page verso. "First edition 2013"--Back cover. Includes bibliographical references (pages 469-484) and index.

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Call Number:	HF5415.2.S67 2016
c.1	Available Loan period: 24 hour loan Need help? - Ask a Librarian Shelved in: Regenstein, 1st Floor Reserve Desk