Marketing analytics : strategic models and metrics /
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| Author / Creator: | Sorger, Stephan, author. |
|---|---|
| Edition: | First edition, Version 1.2, June 2016. |
| Imprint: | [San Bernadino, California] : Admiral Press, 2016. ©2013. |
| Description: | x, 488 pages : illustrations ; 25 cm |
| Language: | English |
| Subject: | Marketing research. Marketing -- Mathematical models. Marketing -- Statistical methods. Marketing -- Mathematical models. Marketing research. Marketing -- Statistical methods. |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11329239 |
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| 035 | |a (OCoLC)966437135 | ||
| 090 | |a HF5415.2 |b .S67 2016 | ||
| 049 | |a CGUA | ||
| 100 | 1 | |a Sorger, Stephan, |e author. |0 http://id.loc.gov/authorities/names/n2011031891 |1 http://viaf.org/viaf/171084903 | |
| 245 | 1 | 0 | |a Marketing analytics : |b strategic models and metrics / |c Stephan Sorger. |
| 250 | |a First edition, Version 1.2, June 2016. | ||
| 264 | 1 | |a [San Bernadino, California] : |b Admiral Press, |c 2016. | |
| 264 | 4 | |c ©2013. | |
| 300 | |a x, 488 pages : |b illustrations ; |c 25 cm | ||
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| 500 | |a "Incorporates minor corrections and edits. Retains same page layout as original release (First edition, Version 1.0)"--Title page verso. | ||
| 500 | |a "First edition 2013"--Back cover. | ||
| 504 | |a Includes bibliographical references (pages 469-484) and index. | ||
| 650 | 0 | |a Marketing research. |0 http://id.loc.gov/authorities/subjects/sh85081350 | |
| 650 | 0 | |a Marketing |x Mathematical models. |0 http://id.loc.gov/authorities/subjects/sh85081341 | |
| 650 | 0 | |a Marketing |x Statistical methods. | |
| 650 | 7 | |a Marketing |x Mathematical models. |2 fast |0 (OCoLC)fst01010232 | |
| 650 | 7 | |a Marketing research. |2 fast |0 (OCoLC)fst01010284 | |
| 650 | 7 | |a Marketing |x Statistical methods. |2 fast |0 (OCoLC)fst01010250 | |
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