Marketing analytics : strategic models and metrics /
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| Author / Creator: | Sorger, Stephan, author. |
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| Edition: | First edition, Version 1.2, June 2016. |
| Imprint: | [San Bernadino, California] : Admiral Press, 2016. ©2013. |
| Description: | x, 488 pages : illustrations ; 25 cm |
| Language: | English |
| Subject: | Marketing research. Marketing -- Mathematical models. Marketing -- Statistical methods. Marketing -- Mathematical models. Marketing research. Marketing -- Statistical methods. |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11329239 |
| Item Description: | "Incorporates minor corrections and edits. Retains same page layout as original release (First edition, Version 1.0)"--Title page verso. "First edition 2013"--Back cover. |
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| Physical Description: | x, 488 pages : illustrations ; 25 cm |
| Bibliography: | Includes bibliographical references (pages 469-484) and index. |
| ISBN: | 9781481900300 1481900307 |
