APA (7th ed.) Citation

Wierenga, B., & Van der Lans, R. (2017). Handbook of marketing decision models (Second edition.). Springer.

Chicago Style (17th ed.) Citation

Wierenga, B., and Ralf Van der Lans. Handbook of Marketing Decision Models. Second edition. Cham, Switzerland: Springer, 2017.

MLA (8th ed.) Citation

Wierenga, B., and Ralf Van der Lans. Handbook of Marketing Decision Models. Second edition. Springer, 2017.