Handbook of marketing decision models /
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Edition: | Second edition. |
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Imprint: | Cham, Switzerland : Springer, [2017] ©2017 |
Description: | 1 online resource (598 pages) |
Language: | English |
Series: | International series in operations research & management science ; volume 254 International series in operations research & management science ; 254. |
Subject: | Marketing -- Decision making -- Mathematical models. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. Marketing -- Decision making -- Mathematical models. Electronic books. |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11322967 |