The HistoryMakers video oral history with Leonard Burnett, Jr.

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Bibliographic Details
Imprint:Chicago, Illinois : The HistoryMakers, [2016]
Description:1 online resource (6 video files (2 hr., 55 min., 17 sec.)) : sound, color.
Subject:Burnett, Leonard E., -- 1964- -- Interviews.
African Americans -- Interviews.
African Americans.
Internet videos.
Nonfiction films.
Oral histories.
Oral histories.
Internet videos.
Nonfiction films.
Format: E-Resource Video Streaming Video
URL for this record:
Hidden Bibliographic Details
Varying Form of Title:History Makers video oral history with Leonard Burnett, Jr.
Leonard Burnett, Jr.
Other authors / contributors:Burnett, Leonard E., 1964- interviewee.
Cole, Harriette, interviewer.
Feldman, Isaac, director of photography.
HistoryMakers (Video oral history collection), production company.
Sound characteristics:digital
Digital file characteristics:video file
Notes:Videographer, Isaac Feldman.
Harriette Cole, interviewer.
Recorded New York, New York 2014 September 10.
Vendor-supplied metadata.
Summary:Magazine publishing entrepreneur and executive Leonard Burnett was born on April 18, 1964 in Shaker Heights, Ohio. He attended the University of Michigan and transferred to Florida A&M university where he earned his B.B.A. degree in business, management and marketing in 1986. Burnett began his career as an entrepreneur in 1987, when he launched his first magazine, Urban Profile, with his classmate, Keith Clinkscales. After selling Urban Profile to Career Communications Group, Burnett helped start Vibe magazine in 1993. He served as a publisher for Vibe magazine until 1999, and then started Vanguard Media Group, the publisher of Savoy, Honey, and Heart & Soul. In 2004, Burnett created Uptown Media Group and published Uptown magazine. When Vibe was relaunched in 2009, he served as publisher for the magazine until 2012. He is considered an expert on African-American buying power, brand building, and marketing to both urban and affluent Africana-American communities.