Introduction to search engine optimization : a guide for absolute beginners /

Introduction to search engine optimization : a guide for absolute beginners /

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Bibliographic Details
Author / Creator:	Kelsey, Todd, author.
Imprint:	Wheaton, Illinois : Apress, [2017] ©2017
Description:	1 online resource
Language:	English
Subject:	Web sites -- Ratings and rankings. Web search engines. Web sites -- Registration with search engines. Internet searching. Computer Science. Big Data. Online Marketing/Social Media. Sales & marketing. Databases. COMPUTERS -- Web -- Search Engines. Internet searching. Web search engines. Web sites -- Ratings and rankings. Web sites -- Registration with search engines. Electronic books. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11308353

Hidden Bibliographic Details
ISBN:	9781484228517 1484228510 1484228502 9781484228500 9781484228500 1484228502
Digital file characteristics:	text file PDF
Notes:	Includes bibliographical references and index. Online resource, title from PDF title page (EBSCO, viewed June 27, 2017).
Summary:	Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications. What You'll Learn: Create a content platform, including blogs and YouTube channels Use keywords to maximize findability and increase search volume Check your SEO rank and other analytics Hunt for duplicate content Set up Google Analytics, including Blogger Utilize Indexing and Webmaster tools/search console.
Other form:	Print version: Kelsey, Todd. Introduction to search engine optimization. Wheaton, Illinois : Apress, [2017] 9781484228500 1484228502
Standard no.:	10.1007/978-1-4842-2851-7 9781484228500