How to write a business plan : a step-by-step guide to creating a plan that gets results /

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Bibliographic Details
Author / Creator:Griffin, Michael P., author.
Edition:Fifth edition.
Imprint:[Place of publication not identified] : American Management Association, [2015]
©2015
Description:1 online resource (1 volume) : illustrations
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11306514
Hidden Bibliographic Details
ISBN:9780761215516
0761215514
9780761215509
0761215506
Notes:"Self-paced learning for a fast-paced world"--Cover.
Includes bibliographical references and index.
Description based on online resource; title from title page (Safari, viewed October 16, 2015).
Summary:This guide presents the latest thinking on effective business planning. From diagnosing and measuring customer satisfaction to finding innovative ways to raise capital, this fifth edition explains how to organize and implement the planning process from beginning to end and position a company for success. Students will learn how to: evaluate a business's capabilities, strengths, and weaknesses; pinpoint crucial elements of the competitive environment, including market, economic, and technological factors; establish realistic goals, objectives, and strategies in areas including marketing, organization and management, production/services, R&D, finance, and information technology; develop operating and financial plans; identify and integrate customer requirements into the business plan; write the actual planning document and use it to steer a company to greater productivity and profits; obtain the capital needed to grow a business. --

MARC

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100 1 |a Griffin, Michael P.,  |e author.  |0 http://id.loc.gov/authorities/names/n91053962 
245 1 0 |a How to write a business plan :  |b a step-by-step guide to creating a plan that gets results /  |c Michael P. Griffin. 
250 |a Fifth edition. 
264 1 |a [Place of publication not identified] :  |b American Management Association,  |c [2015] 
264 4 |c ©2015 
300 |a 1 online resource (1 volume) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 |a Description based on online resource; title from title page (Safari, viewed October 16, 2015). 
500 |a "Self-paced learning for a fast-paced world"--Cover. 
504 |a Includes bibliographical references and index. 
520 |a This guide presents the latest thinking on effective business planning. From diagnosing and measuring customer satisfaction to finding innovative ways to raise capital, this fifth edition explains how to organize and implement the planning process from beginning to end and position a company for success. Students will learn how to: evaluate a business's capabilities, strengths, and weaknesses; pinpoint crucial elements of the competitive environment, including market, economic, and technological factors; establish realistic goals, objectives, and strategies in areas including marketing, organization and management, production/services, R&D, finance, and information technology; develop operating and financial plans; identify and integrate customer requirements into the business plan; write the actual planning document and use it to steer a company to greater productivity and profits; obtain the capital needed to grow a business. --  |c Edited summary from book. 
650 0 |a Business planning  |v Programmed instruction. 
650 0 |a Business writing.  |0 http://id.loc.gov/authorities/subjects/sh86007835 
650 0 |a New business enterprises  |x Planning. 
650 0 |a Small business  |x Planning. 
650 7 |a BUSINESS & ECONOMICS / Industrial Management  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS / Management  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS / Management Science  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS / Organizational Behavior  |2 bisacsh 
650 7 |a Business planning.  |2 fast  |0 (OCoLC)fst00842819 
650 7 |a Business writing.  |2 fast  |0 (OCoLC)fst00842936 
650 7 |a New business enterprises  |x Planning.  |2 fast  |0 (OCoLC)fst01036855 
650 7 |a Small business  |x Planning.  |2 fast  |0 (OCoLC)fst01121334 
655 0 |a Electronic books. 
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