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|a 951222715
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|a 9781613763100
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|a LIT007000
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| 100 |
1 |
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|a Clements, Amy Root,
|d 1967-
|0 http://id.loc.gov/authorities/names/n2014006799
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| 245 |
1 |
4 |
|a The art of prestige :
|b the formative years at Knopf, 1915-1929 /
|c Amy Root Clements.
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| 260 |
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|a Amherst :
|b University of Massachusetts Press,
|c [2014]
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| 300 |
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|a 1 online resource
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Educating a future publisher -- Apprenticeships and partnerships -- The Borzoi abroad -- Producing American literature -- Distinctive by design -- Bookselling and the Borzoi -- A majestic brand.
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| 588 |
0 |
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|a Print version record.
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| 520 |
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|a "In the American book trade, Alfred A. Knopf, Inc., and its inimitable logo featuring a borzoi wolfhound have come to signify the pinnacle of prestigious publishing. Launched in 1915 by a dynamic twenty-two-year-old and his refined fiancée, Blanche Wolf, the firm soon developed a reputation for excellence, quickly overcoming outsider status to forge a unique identity that has endured well past its founders' lifetimes. Capturing the little-known early history of Knopf, The Art of Prestige explores the origins of the company's rise to success during the Jazz Age, when Alfred and Blanche established themselves as literary impresarios on both sides of the Atlantic. Drawing on key archival documents from all phases of the publishing process, Amy Root Clements reconstructs the turning points and rhetorical exchanges that made Knopf's initial books noteworthy, from the acquisitions process to design, consumer marketing, and bookselling. Lasting cornerstones of the young firm include alliances with pivotal figures in the world of graphic arts and book production and with European publishers who brought numerous Nobel Prize winners to the Borzoi list during the company's first fifteen years. Other featured luminaries include the American authors Willa Cather, Dashiell Hammett, and Langston Hughes. The Art of Prestige also examines Alfred Knopf's ancestry, up-bringing, and formal education at Columbia, as well as his apprenticeships with Frank Nelson Doubleday and Mitchell Kennerley -- factors that would influence his business decisions for years to come. The result is a portrait of innovative branding that seamlessly merged book production with book promotion in a literary landscape that was ripe for transformation."--Amazon.com, viewed September 8., 2014.
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| 610 |
2 |
0 |
|a Alfred A. Knopf, Inc
|x History.
|
| 600 |
1 |
0 |
|a Knopf, Blanche W.,
|d 1894-1966.
|0 http://id.loc.gov/authorities/names/n97111048
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| 600 |
1 |
0 |
|a Knopf, Alfred A.,
|d 1892-1984.
|0 http://id.loc.gov/authorities/names/n86134128
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| 600 |
1 |
1 |
|a Knopf, Blanche W.,
|d 1894-1966.
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| 600 |
1 |
1 |
|a Knopf, Alfred A.,
|d 1892-1984.
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| 600 |
1 |
7 |
|a Knopf, Alfred A.,
|d 1892-1984.
|2 fast
|0 (OCoLC)fst00178556
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| 600 |
1 |
7 |
|a Knopf, Blanche W.,
|d 1894-1966.
|2 fast
|0 (OCoLC)fst00405167
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| 610 |
2 |
7 |
|a Alfred A. Knopf, Inc.
|2 fast
|0 (OCoLC)fst00515697
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| 650 |
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|a Authors and publishers
|z United States
|x History
|y 20th century.
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| 650 |
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|a Literature publishing
|z United States
|x History
|y 20th century.
|
| 650 |
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0 |
|a Publishers and publishing
|z New York (State)
|z New York
|x History
|y 20th century.
|
| 650 |
|
7 |
|a SOCIAL SCIENCE
|x General.
|2 bisacsh
|
| 650 |
|
7 |
|a Authors and publishers.
|2 fast
|0 (OCoLC)fst00821733
|
| 650 |
|
7 |
|a Literature publishing.
|2 fast
|0 (OCoLC)fst01000111
|
| 650 |
|
7 |
|a Publishers and publishing.
|2 fast
|0 (OCoLC)fst01083463
|
| 651 |
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|a New York (State)
|z New York.
|2 fast
|0 (OCoLC)fst01204333
|
| 651 |
|
7 |
|a United States.
|2 fast
|0 (OCoLC)fst01204155
|
| 648 |
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|a 1900-1999
|2 fast
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| 655 |
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0 |
|a Electronic books.
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| 655 |
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4 |
|a Electronic books.
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| 655 |
|
7 |
|a History.
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|0 (OCoLC)fst01411628
|
| 776 |
0 |
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|i Print version:
|a Clements, Amy Root, 1967-
|t Art of prestige.
|d Amherst : University of Massachusetts Press, [2014]
|w (DLC) 2013048750
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|t Library of Congress classification
|a Z473.A48 C58 2014
|l Online
|c UC-FullText
|u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e000xna&AN=1245488
|z eBooks on EBSCOhost
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|i 12418864
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